Enrich company lists with OpenAI GPT

Imagine your sales team empowered with all the information they need in just a click, leaving them with more time for the important stuff – like closing deals.

Lucas, one of our superstars on the lempire sales team, didn't just imagine this – he made it real.

With chatGPT, he crafted an automated system that does just that.

To go from this 👇

To this👇

It's like a tireless digital detective doing all the hard work so your sales team doesn’t have to!

In this article, you'll find out how to equip your sales team with an automated toolkit they've only dreamed of.

Thanks to ChatGPT, you'll gain insights about companies that can boost your sales efforts. While ChatGPT3.5 gets the job done for this use case, using ChatGPT4 can score you even better results.

We're talking about insights like:

→ Are they serving other businesses (B2B) or consumers (B2C)?

→ What industry are they in?

→ Who are they trying to reach?

→ What's their unique selling point?

Having these insights means you can:

→ Tailor your sales pitch to fit each company perfectly

→ Choose the right companies to focus on based on solid information

Don't worry, it's not as complicated as it sounds. We've simplified the process with ready-to-use workflow templates from n8n and Make.com.

All you need to start is a list of companies. This list can come from your CRM, a database, or any other resource, as long as it includes the domain name of the companies. To give this list a boost, here's a simple process:

→ Grab the website URLs from Google Sheets or Hubspot

→ For each website, pull out the content

The automation will swing by each website's homepage and gather all the HTML for you. It's like a mini digital tour of every company on your list.

→ Next, let ChatGPT work its magic

The content from each website will be put under the microscope by ChatGPT. It will analyze every detail and return a structured summary with key points such as the market, target audience, unique selling point, and industry.

Don't forget, you can tweak the prompt to suit your specific needs. The beauty of this system is its flexibility!

→ Update Google Sheets or your CRM with ChatGPT data

The last step is just to write the output in your sheets, so you have it all stored for your own usage.

This way, everything is saved and ready for you to use when you need it. It's like having your own library of company insights, always updated and just a click away!

Now, let's dive into two different templates. Pick the one that fits you best:

→ For those with coding skills, turn to n8n.

→ If you're not familiar with coding, Make.com is your go-to.


Here are the simple steps to use our N8N template:

1. Sign-up to n8n.io and create a new workflow

2. Go to https://app.n8n.io/workflows/1862 and click on “Copy Workflow”

3. In your blank workflow, paste the workflow

4. You should have the following workflow 👇

5. Authenticate yourself in Google Sheets nodes

- double click on the node
- select 0auth2
- click on “create new credential”
- Sign in with your Google Account

6. Connect your sheet to the workflow

- copy-paste the URL of your sheet into the 2 Google Sheets nodes 👇

7. In your Google Sheet, make sure your columns are named exactly like this:

    Domain, Market, Industry, Target Audience, Value Proposition

8. In the OpenAI node, add your API Key

9. Sign up for an account with OpenAI and obtain an API key for ChatGPT.

→ Sign-Up to Open AI https://beta.openai.com/signup

→ Once you have an account, get your API key👇

                    1 - click on your name in the top-right corner

                    2 - click on view API Keys

                    3 - create new secret key

                    4 - copy the key

And voila!

Make.com Set up

For Make.com here’s a 5-step process to automatically enrich companies in your HubSpot CRM via make platform:

→ You will need an account, so if you don’t have one - make one! It’s very simple and you can start your free trial at make.com

1. Download the blueprint JSON here

2. Log in to make app and click on "Scenarios"

3. Choose to Import Blueprint

4. For each module, you'll have to authenticate yourself

- HubSpot → Use 0Auth

- OpenAI → add your API key

   -> If you already don't have an OpenAI account, go to openai.com to sign up

   -> Once you access your account:

        - Click on your name in the top-right corner

        - Choose to View API Keys

        - Create a new secret key

5. Activate your new workflow 🙌

No matter which template you choose to follow, you and your sales team will now be able to enrich company lists with OpenAI in record time 🔥

Key Takeaways

In a nutshell,  ChatGPT can turbocharge your sales team. Here's your game plan:

✅ Use ChatGPT - it saves time for your sales team.

✅ Add value to your company list - find website URLs, let ChatGPT dissect them, and record your findings.

✅ Choose what suits you - n8n for the code-savvy, Make.com for others.

✅ Better outreach selection - this workflow allows you to get more info about your target and score/select the best account to outreach

If you liked this article 👉 sharing is caring

If you want to give feedback or simply send a love message 👉 you can e-mail me at guillaume@growth-elite.com

If you like this ChatGPT hack, make sure to subscribe to our newsletter for more 👇

Peace, Love & AI ✌️