Are you struggling to generate leads from your LinkedIn profile?
The key to transforming your LinkedIn into a lead magnet is to build trust through your personal brand.
When you build a compelling personal brand, transforming your LinkedIn connections into eager leads isn't just possible – it becomes expected.
And the best part? They'll be the ones excited to reach out to you 👇
Follow these 3 simple steps to supercharge your personal brand:
Step #1: Define the topic for your Personal Brand
Most people think that they must be “experts” before they can post on LinkedIn. That’s wrong. The best you to learn something new is to teach it.
That’s why even if you’re not an expert, you can build your personal brand around a specific topic.
The first step is to choose what topic you want your personal brand to be about.
To do so, start by asking yourself a simple question:
"In the past two years, which skills have you developed, challenges have you faced, hobbies have you picked up, and subjects have you explored?"
Or alternatively:
"Moving forward in your personal growth, which skills will you develop, challenges will you face, hobbies will you pick up, and subjects will you explore?"
This is the “2-year test” by Dickie Bush, designed to bring clarity to your writing focus.
Once you've answered this question, choose the option that resonates the most - either something you've already experienced or something you aspire to learn or achieve. This will be the topic your personal brand will focus on.
Now, why will you share this? What will your audience get from it? It could be:
- To empower and guide them in getting new skills and knowledge.
- To offer solutions for challenges and reach their goals.
- To help them achieve important goals, both personally and professionally.
Choose the one that speaks to your audience's interest.
This will be your goal.
With a defined topic and goal, you're ready to start generating content with AI for your personal brand.
Step #2: Use AI to Generate Content
You can use ChatGPT, but you can also build your brand 10 times faster by using Taplio.
Taplio is an AI tool specially designed to boost your personal brand.
It addresses your biggest challenge: How to build a personal brand.
Taplio will impact your personal brand by:
- Writing engaging posts for you in seconds using AI, allowing you to have a stock of posts ready.
- Scheduling your LinkedIn posts in advance, building you a consistent personal brand.
First, you'll need a Taplio account linked to your LinkedIn profile.
Once you've set it up:
Click on the AI lightbulb icon.
The AI Chat Assist will appear.
To start, click on “Actions Library”
And then click on "Create posts from scratch":
There are several options to choose from to create a post.
For this article, let's try "Create a 'how to start' a post about a topic"
To show you what Taplio can do, I'll give it a test run for you on the topic of Personal Brand. Let's look at the results together:
The post I got from it:
It took less than 2 minutes 🔥🔥
You can make adjustments with the help of Chat Assist to get your wanted result.
Let’s ask for it to be shorter:
And here are the results when asked to make it shorter:
To deliver personalized results, Chat Assist uses the topic you provide but also incorporates information from your LinkedIn profile and the preferences you set when signing up for Taplio.
Once you are happy with your post, you can either:
→ Publish it immediately on your LinkedIn
or
→ Schedule it to be posted at the right time
The best way to achieve a consistent personal brand on LinkedIn is to go with the second option and schedule your posts in advance to post every day.
Step #3: Schedule your posts
Use Taplio to save time and ensure consistency in your posting routine.
You can do this by setting a 30-minute event on your calendar every week to focus on creating and scheduling 2 weeks’ worth of content.
This will result in a consistent and engaging personal brand that wins the trust of your audience and eventually convert them into leads.
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Peace, Love & AI ✌️